Canadian Institute For Knowledge Development

Marketing and Branding Research

Articles in Press

Current Issue

Volume 9 (2022)

Issue 1

Volume 8 (2021)

Volume 7 (2020)

Volume 6 (2019)

Volume 5 (2018)

Volume 4 (2017)

Volume 3 (2016)

Volume 2 (2015)

Volume 1 (2014)

Researchers whose knowledge, skills, expertise, and visions bear broadly on branding and marketing are cordially invited to submit research papers to the Marketing and Branding Research. The Marketing and Branding Research publishes open access articles under the terms of the Creative Commons Attribution (CC BY) License which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Review Process MBR aims to expedite the double-blind peer-reviewing process. If judged to be suitable for the journal, the manuscripts...
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Current Issue
Most Visited Articles

The Impact of COVID-19 Pandemic on the Competence of Business Managers as Mediation on the Performance of Fast-moving Consumer Goods in Ghana

George kankam

Page 1-17

10.33844/mbr.2022.60332

The impact of product’s packaging color on customers’ buying preferences under time pressure

Saad Ahmed Javed; Sara Javed

Volume 2, Issue 1, January 2015, Page 4-14

10.33844/mbr.2015.60293

The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry

Adel Pourdehghan

Volume 2, Issue 1, January 2015, Page 44-63

10.33844/mbr.2015.60184

Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones

Michael Oyenuga; Agnes Ahungwa; Emmanuel Onoja

Volume 8, Issue 1, January 2021, Page 48-64

10.33844/mbr.2021.60329

Repurchase Intention: The Effect of Service Quality, System Quality, Information Quality, and Customer Satisfaction as Mediating Role: A PLS Approach of M-Commerce Ride Hailing Service in Vietnam

Nguyen Ngoc Duy Phuong; Tran Thi Dai g

Volume 5, Issue 2, April 2018, Page 78-91

10.33844/mbr.2018.60463

Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region

Jojo B. Acop; John C. Chowogna; Jose Jr. Comila; Daniel Robert Tecson; Henry O. Maglaya

Volume 7, Issue 1, January 2020, Page 62-69

10.33844/mbr.2020.60325

Marketing and Branding Research

Publisher:
Canadian Institute For Knowledge Development

Editor-in-chief:
Carlos M. Rodriguez Neira

Frequency: Quarterly

Print ISSN: 2476-3160

Indexing and Abstracting

Copernicus ICV 2021= 87.40

Academic Resource Index (ResearchBib)

United Nations SDG Publishers Compact

Keywords Cloud