Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Keywords = Brand Loyalty
Number of Articles: 3
Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones
Volume 8, Issue 1, January 2021, Page 48-64
Measuring the effect of perceived logistics service quality on brand factors in the e-commerce context
Volume 4, Issue 2, April 2017, Page 112-128
The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry
Volume 2, Issue 1, January 2015, Page 44-63