Keywords : Mapping

Bulgarian Film Industry: Assessment through Market Mapping

Bilyana Tomova

Marketing and Branding Research, 2018, Volume 5, Issue 1, Pages 44-50
DOI: 10.33844/mbr.2018.60214

This article is based on the annual empirical survey on the mapping of cultural and creative industries conducted by the Observatory of Cultural Economics - Sofia. The survey covers the period 2008–2015, which allows the emergence of major trends in the development of the film industry in Bulgaria. The aim is not only to assess the economic contribution of the film industry, but also the characteristics of cinema in Bulgaria as a market sector by analyzing economic growth, employment, and investment. In this aspect, problems are also addressed in the different stages of creating the value of the product from idea to screen, the analysis reflecting the management of the process, and the role of the state. Beyond the mapping method, through assessment and analysis of the product and environment, factors (legislative, management) and recommendations for sustainable sector development are identified.