Keywords : Corporate Social Responsibility


CSR in the banking sector: A legitimacy approach to the shareholders’ and stakeholders’ debate

Charbel Chedrawi; Souheir Osta

Marketing and Branding Research, 2017, Volume 4, Issue 3, Pages 280-291
DOI: 10.33844/mbr.2017.60272

Globalization increased calls for corporations to use firms’ resources to alleviate a wide variety of social problems taking into consideration that existing governments are unable or unwilling to deal with such problems. In this context, corporate social responsibility (CSR) in the banking sector became a strategic tool of legitimacy in parallel to the recognition of stakeholders’ interests keeping the primacy of shareholders’ interests. This article studies CSR in the Lebanese banking sector through Suchman’s (1995) legitimacy approach to the shareholders’ and stakeholders’ debate. Using a qualitative approach, this paper discloses how the banking strategy in terms of CSR could respond to the process of legitimacy within the debate: “creating value for stakeholders creates value for shareholders”; and reveals how normative considerations are likely to modify substantially banks’ behavior and practices.

Analyzing the Juridical reasons of corporate social responsibility in private sector with an emphasis on the necessity of paying Khums

Reza Payandeh; Mohammad Taha Kharratha

Marketing and Branding Research, 2016, Volume 3, Issue 2, Pages 119-129
DOI: 10.33844/mbr.2016.60423

Organizations act as a link between the individual and society and are considered as one of the most basic components of social configuration of modern human beings which need society and people to ensure access to basic survival needs. On the other hand, these organizations as legal entities are responsible to be responsive towards the demands of society. The concepts such as corporate social responsibility and its dimensions and components have attracted the attention of many researchers. This study was conducted to analyze the juridical reasons of corporate social responsibility in private sector with an emphasis on the necessity of paying Khums. According to Ahl al-Bayt view, the necessity of Khums in business profitability and all human revenues is simply proved, but the extent of paying Khums has been generally stated and it has not mentioned who should pay this Khums. It is taken directly from the religious texts that the focal point is the profit which is obtained from trade and business and therefore khums is not related to special group or individual. It is not necessary to oblige the tradesman to any religious orders because Khums is obligatory on possessions/profits owned by a person which are achieved from private organizations or not. Regarding the importance of financial gain and the required conditions related to Khums, It seems that everyone who has a profit or revenue will be obliged to pay Khums whether he has real or legal entity.