Keywords : Import


The role of government, industry, and culture of resistive economy in peoples attitude to purchase Iranian brand products

Atefeh Shiravi Khozani; Hossein Rezaei Dolatabadi

Marketing and Branding Research, 2016, Volume 3, Issue 1, Pages 14-23
DOI: 10.33844/mbr.2016.60285

This study aimed to examine the role of government, industry, and the culture of resistive economy in the attitude of people to buy products with Iranian brand to help manufacturers to produce high quality goods. Accordingly, to conduct the research, a conceptual model was developed and an analytical survey method was used. The population of the study was the appliance manufacturers participating in the exhibition in Isfahan in August 1393, of which 93 were selected randomly. Data obtained from a questionnaire was analyzed with SPSS 22 software and Smart PLS 2.0. The results showed that the government, industry, economy, and culture of resistance had a significant positive impact on peoples attitude to buy products with Iranian brand.

The effect of real exchange rate on unemployment

Zahra Bakhshi; Mehrzad Ebrahimi

Marketing and Branding Research, 2016, Volume 3, Issue 1, Pages 4-13
DOI: 10.33844/mbr.2016.60281

Unemployment is one of the problems that global economics, especially the economy of
developing countries such as Iran is faced with. Therefore, there have been many studies to
investigate the variables which affect unemployment in macroeconomics. Considering
exchange rate volatility in recent years which have affected most of major variables of
economy in Iran, this study tried to investigate the relationship between exchange rate and
unemployment in Iran using the annual data of 30 years (from 1981 to 2012). To achieve the
objectives of the study, autoregressive econometric model with distributed lag was used to
assess the relationship between real exchange rate and unemployment. This model consisted
of five main variables, namely unemployment rate, exchange rate, export, import, and gross
domestic product. The results of the study demonstrated that economic growth had a
significant and positive effect on unemployment. In addition, it was shown that there was a
negative relationship between unemployment and exchange rate.