Keywords : Variable Demands
Marketing and Branding Research,
2017, Volume 4, Issue 1, Pages 14-24
One of the most important side of market mechanism which is important to educate is commercial activities. As the evolution of economic relations, the level of commercial activities increase and its content and form change. Nowadays, in covering all fields of economic relations, commercial activities have great impact on economic development of the countries all over the world. Global and regional economic integration extends relevance between different economic issues and countries that their exemplifications are very significant. The formation of the global internet network development and e-commerce caused sweeping changes both over the world economy and activities of individual companies and enterprises. These changes even sometimes led to refusing some traditional ideas and provisions in economic theory. The trend of development of cross country integration reduction of the volume of world trade during last years proves the urgency of improvement in this field. The subject of the presented research article contains economic, institutional, and legal mechanisms of regulation of commercial activities in accordance with the constantly changing demands of the world economy. During scientific research, abstraction, comparison, and analysis techniques were used. Commercial activity of the regulatory processes in the economic activity of enterprises not only had a great impact on the development of individual institutions but also it sometimes affected the economic development of the country. In this regard, the results of the research can be used to improve the regulatory mechanisms and commercial activities.