Keywords : Izmir

Trends and applications in city branding: A case study in Izmir

Ige Pirnar; Metehan Igneci; Melih Tutuncuoglu

Marketing and Branding Research, 2017, Volume 4, Issue 1, Pages 25-32
DOI: 10.33844/mbr.2017.60417

This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays.  This research covered a literature review on the global trends in city branding, new application types, and a few examples of successful city branding experiences. The study concluded with a real life case study in the form of SWOT analysis on Izmir’s city branding applications, efforts, and strategies.