Marketing and Branding Research

Abstract

Researchers agree that mobile learning implementation requires new pedagogies and successful integration and implementation of technologies into learning needs to be well-planned. In this context, this study first aimed to develop a use of mobile technologies measurement scale and then examined students’ perceptions and opinions of using mobile technologies as part of the E-learning program with data from 786 students. Exploratory and confirmatory factor analyses were used to develop the measurement model; then the structural model for the research was tested using SEM. From the SEM analysis, with one dimension and ten variables, the scale was acceptable and the model explained 42.34 percent of the variance, which is indicative of medium explanatory power. Reliability for the scale was assessed using Cronbach’s alpha, which was greater than .80 for Use of Mobile Phones in this study, thus the items were reliable. The results showed that most of the students used the latest smartphone technologies and they generally approved of using these as part of their E-learning program on Moodle learning management system.