Trends and applications in city branding: A case study in Izmir
Marketing and Branding Research,
2017, Volume 4, Issue 1, Pages 25-32
AbstractThis study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays. This research covered a literature review on the global trends in city branding, new application types, and a few examples of successful city branding experiences. The study concluded with a real life case study in the form of SWOT analysis on Izmir’s city branding applications, efforts, and strategies.
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