Canadian Institute For Knowledge Development
  • Register
  • Login

Marketing and Branding Research

Notice

As part of Open Journals’ initiatives, we create website for scholarly open access journals. If you are responsible for this journal and would like to know more about how to use the editorial system, please visit our website at https://ejournalplus.com or
send us an email to info@ejournalplus.com

We will contact you soon

  1. Home
  2. Volume 7, Issue 1
  3. Authors

Current Issue

By Issue

By Subject

Keyword Index

Author Index

Indexing Databases XML

About Journal

Aims and Scope

Editorial Board

Indexing and Abstracting

Peer Review Process

News

Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region

    Jojo B. Acop John C. Chowogna Jose Jr. Comila Daniel Robert Tecson Henry O. Maglaya

Marketing and Branding Research, 2020, Volume 7, Issue 1, Pages 62-69
10.33844/mbr.2020.60325

  • Show Article
  • Download
  • Cite
  • Statistics
  • Share

Abstract

The emergence of new trends in a fast-changing environment is inevitable – the tourism industry is not an exception. Thus, travel agencies, which provides help on travel and tourism-related services, must be highly competitive in order to adopt to these changes to rise above the competition.  This research has been comprehensively conducted by interviewing managers and/or owners of the five selected travel agencies in Cordillera Administrative Region to determine their marketing strategies in today’s generation. With the use of thematic analysis, the researchers came up with three themes; traditional marketing, digital marketing and future platforms. Where, traditional marketing refers to marketing strategies that does not utilize the internet. While, digital marketing refers to marketing strategies that utilizes the internet through various digital platforms. The results indicated that most of the Department of Tourism-accredited Travel agencies in the Cordilleras uses traditional marketing to acquire and retain customers. Furthermore, they have been utilizing digital marketing tools to widen their reach and increase customer traffic; however, their digital marketing is still on entry level. Having said that, they have shared their plans on their future platforms they wish to fully utilize to adapt the digital competition on travel and tourism industry as well as to succeed in customer acquisition and customer retention.
Keywords:
    Accredited Travel Agencies Marketing Strategies Changing Market
  • PDF (344 K)
  • XML
Jojo B. Acop, John C. Chowogna, Jose Jr. Comila, Daniel Robert Tecson, Henry O. Maglaya (2020). Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region. Marketing and Branding Research, 7(1), 62-69. doi: 10.33844/mbr.2020.60325
Jojo B. Acop; John C. Chowogna; Jose Jr. Comila; Daniel Robert Tecson; Henry O. Maglaya. "Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region". Marketing and Branding Research, 7, 1, 2020, 62-69. doi: 10.33844/mbr.2020.60325
Jojo B. Acop, John C. Chowogna, Jose Jr. Comila, Daniel Robert Tecson, Henry O. Maglaya (2020). 'Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region', Marketing and Branding Research, 7(1), pp. 62-69. doi: 10.33844/mbr.2020.60325
Jojo B. Acop, John C. Chowogna, Jose Jr. Comila, Daniel Robert Tecson, Henry O. Maglaya Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region. Marketing and Branding Research, 2020; 7(1): 62-69. doi: 10.33844/mbr.2020.60325
  • RIS
  • EndNote
  • BibTeX
  • APA
  • MLA
  • Harvard
  • Vancouver
  • Article View: 1,045
  • PDF Download: 1,076
  • LinkedIn
  • Twitter
  • Facebook
  • Google
  • Telegram
  • Home
  • Glossary
  • News
  • Aims and Scope
  • Privacy Policy
  • Sitemap
This journal is licensed under a Creative Commons Attribution 4.0 International (CC-BY 4.0)

Powered by eJournalPlus