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Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis

    Onamusi Abiodun Babatunde

Marketing and Branding Research, 2021, Volume 8, Issue 1, Pages 31-47
10.33844/mbr.2021.60328

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(2021). Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis. Marketing and Branding Research, 8(1), 31-47. doi: 10.33844/mbr.2021.60328
Onamusi Abiodun Babatunde. "Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis". Marketing and Branding Research, 8, 1, 2021, 31-47. doi: 10.33844/mbr.2021.60328
(2021). 'Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis', Marketing and Branding Research, 8(1), pp. 31-47. doi: 10.33844/mbr.2021.60328
Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis. Marketing and Branding Research, 2021; 8(1): 31-47. doi: 10.33844/mbr.2021.60328
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