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(2021). Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones. Marketing and Branding Research, 8(1), 48-64. doi: 10.33844/mbr.2021.60329
Michael Oyenuga; Agnes Ahungwa; Emmanuel Onoja. "Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones". Marketing and Branding Research, 8, 1, 2021, 48-64. doi: 10.33844/mbr.2021.60329
(2021). 'Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones', Marketing and Branding Research, 8(1), pp. 48-64. doi: 10.33844/mbr.2021.60329
Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones. Marketing and Branding Research, 2021; 8(1): 48-64. doi: 10.33844/mbr.2021.60329
