Marketing and Branding Research

Current Issue

By Issue

By Author

By Subject

Author Index

Keyword Index

About Journal

Aims and Scope

Editorial Board

Peer Review Process

Indexing and Abstracting

News

Related Links

FAQ

Browse Author Index

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ALL

A

  • Abbas, Muhammad An Empirical Evaluation of Requirements Prioritization Techniques [Volume 7, Issue 1, 2020, Page 11-23]

  • Abiodun. B, Onamusi Loyal Customers are Attached to Brands. Is this True? What is the Role of Customer Equity and Customer Trust? [Volume 8, Issue 1, 2021, Page 76-86]

  • Abiodun Babatunde, Onamusi Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis [Volume 8, Issue 1, 2021, Page 31-47]

  • Ahungwa, Agnes Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones [Volume 8, Issue 1, 2021, Page 48-64]

  • Ayodele Agbetunde, Lateef Factor Analysis of Government Performance and Tax Morale in Nigeria [Volume 8, Issue 1, 2021, Page 17-30]

B

  • Babatunde Adedokun, Lateef Factor Analysis of Government Performance and Tax Morale in Nigeria [Volume 8, Issue 1, 2021, Page 17-30]

  • B. Acop, Jojo Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region [Volume 7, Issue 1, 2020, Page 62-69]

C

  • C. Chowogna, John Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region [Volume 7, Issue 1, 2020, Page 62-69]

D

E

  • Eshiett, Idongesit Online Shopping Tendency and Customer Trust in Nigerian Service Sector [Volume 8, Issue 1, 2021, Page 65-75]

I

  • Inayat, Irum An Empirical Evaluation of Requirements Prioritization Techniques [Volume 7, Issue 1, 2020, Page 11-23]

J

  • Jan, Naila An Empirical Evaluation of Requirements Prioritization Techniques [Volume 7, Issue 1, 2020, Page 11-23]

  • Jr. Comila, Jose Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region [Volume 7, Issue 1, 2020, Page 62-69]

M

  • Maijama’a, Rabiu Crude Oil Price, Urbanization and Environmental Pollution: Fresh Evidence from Selected African OPEC Member Countries [Volume 7, Issue 1, 2020, Page 47-61]

  • Maijama’a, Rabiu Crude Oil Price, Interest Rate and Unemployment Nexus in Nigeria: An Application of Toda and Yamamoto Long-Run Causality Procedure [Volume 8, Issue 1, 2021, Page 1-16]

  • Mofoluwake. F, Ayo Loyal Customers are Attached to Brands. Is this True? What is the Role of Customer Equity and Customer Trust? [Volume 8, Issue 1, 2021, Page 76-86]

O

  • Olatunji Dawodu, Musa Factor Analysis of Government Performance and Tax Morale in Nigeria [Volume 8, Issue 1, 2021, Page 17-30]

  • O. Maglaya, Henry Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region [Volume 7, Issue 1, 2020, Page 62-69]

  • Onoja, Emmanuel Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones [Volume 8, Issue 1, 2021, Page 48-64]

  • Oyenuga, Michael Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones [Volume 8, Issue 1, 2021, Page 48-64]

R

  • Ramesh, Avadhanam Customer Engagement: The Next Frontier for the Marketers [Volume 7, Issue 1, 2020, Page 1-10]

  • Rao, R. Srinivasa Customer Engagement: The Next Frontier for the Marketers [Volume 7, Issue 1, 2020, Page 1-10]

  • Ronald Veloz de la Torre, Freddy Contribution of Sectorial Brands to the Competitiveness of the Regions and the Emerging Brands [Volume 6, Issue 1, 2019, Page 1-9]

S

  • Saidu Musa, Kabiru Crude Oil Price, Urbanization and Environmental Pollution: Fresh Evidence from Selected African OPEC Member Countries [Volume 7, Issue 1, 2020, Page 47-61]

  • Saidu Musa, Kabiru Crude Oil Price, Interest Rate and Unemployment Nexus in Nigeria: An Application of Toda and Yamamoto Long-Run Causality Procedure [Volume 8, Issue 1, 2021, Page 1-16]

  • Siddiqui, Danish Ahmed The Effect of Uncertainty on Stock Returns and Risk-returns (Volatility) Relationship Across Military and Democratic Regimes in Pakistan [Volume 7, Issue 1, 2020, Page 24-46]

T

  • Tecson, Daniel Robert Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region [Volume 7, Issue 1, 2020, Page 62-69]

Z

  • Zafar, Zareen The Effect of Uncertainty on Stock Returns and Risk-returns (Volatility) Relationship Across Military and Democratic Regimes in Pakistan [Volume 7, Issue 1, 2020, Page 24-46]