Volume 1, Issue 1, Winter 2014, Page 1-42


Business ethics from the perspective of Islamic economics

Aziz Javanpour; Davood Norouzi

Marketing and Branding Research, Volume 1, Issue 1, Pages 4-13
DOI: 10.33844/mbr.2014.60181

The present study aims to contribute to the existing research in the field of business and shed more light on the business ethics from the perspective of Islamic economics. Assessing the compatibility and incompatibility of economic development indicators with Islamic doctrines is the main focus and central topic of this study. Nowadays, most Islamic countries are observed to be among underdeveloped or developing countries. Therefore, it is necessary to conduct a study in order to know whether Islamic teachings are barrier for accelerating the development process or not. To this end, economic development indicators in the form of commercial business from the perspective of Islamic economics are discussed.

Purchase intention of products with Islamic labels under time pressure

Mohsen Akbari; Mohammad Hasan Gholizadeh; Masoomeh Zomorrodi

Marketing and Branding Research, Volume 1, Issue 1, Pages 14-26
DOI: 10.33844/mbr.2014.60211

The aim of this research is an investigation into the effect of using an Islamic symbol in food packaging through considering the effects of time pressure, and Involvement on Muslim consumers purchase intention. The data gathered through questionnaire were processed using partial least-squares (PLS) method. Results represented positive and significant impact of Islamic symbol in food packaging on Muslim consumers purchase intention. Also, the effects of time pressure as a moderating variable of relationship between religious symbol and purchase intention is supported. Findings showed that the more people were under time pressure, the more they showed themselves willing to shop by seeing religious symbol on packaging and their purchase intention was increased. Further data analysis also revealed that the moderating effect of Involvement of consumers was not confirmed. This highlights that Involvement of consumers relating to food had no effect on enhancement of their purchase intention in case of seeing a religious symbol. These results involve practical tips for food packaging designers and international marketers who are interested in increasing customers interests in products and promotion of their products in Islamic markets.

Security and Growth in Tourism Industry in Yasuj

Darab Tayebi; Jamshid Rahman-nasab

Marketing and Branding Research, Volume 1, Issue 1, Pages 27-42
DOI: 10.33844/mbr.2014.60368

Since the police undertake personal, financial, psychological, and social security of tourists, they can play an instrumental role in gaining satisfaction of foreign tourists and increasing tourism numbers. The aim of this article is to contribute to an improved comprehension of the role of police in tourism industry growth and to untangle possible relationship between police presence and services and tourism numbers in Yasuj tourist resorts. A researcher-made questionnaire was distributed among 325 tourists who visited the city in 2014 to obtain their attitude toward security in the city. In light of the results, international tourists were highly satisfied with the current state of security in Yasuj. However, they were far from satisfied regarding police communications of security, their supervision over performance of tourism infrastructures, and overwhelming presence of police in some tourist resorts. Many tourists also intended to revisit the city or recommend it to friends and relatives.