- Marketing and Branding Research (MBR) uses a double peer-review for the manuscripts submitted for potential publication. Authors are highly recommended to read the guideline for authors before submitting their manuscripts.
- Detailed guidelines for drafting and submitting your manuscripts to this journal are presented below.
- Please note that only manuscripts which comply with all criteria set for the manuscripts to be forwarded to the reviewers. In case of any violations, the manuscript is subject to immediate rejection.
- Follow the guidelines given by the Publication Manual of the American Psychological Association (APA) manual (7th ed.): A useful resource for APA 7th Edition and APA's Checklist for Manuscript Submission.
- Use clear language and observe academic writing style.
- Follow a clear structure in terms of introduction, the rationale for the study, objective/s, research design, methodology, analyses and results, discussions and conclusions, and also suggestions for further studies.
- Make sure that consistency exists between the references cited in the main body of the manuscript and those credited in the references section; use newly published sources from Scopus and WoS in your manuscript; Provide DOIs for the references, if available.
- Submit the manuscript only to MBR and nowhere else. Manuscripts that have already been published or are under review somewhere else will not be given any consideration.
- Co-authors may publish only one article in the current issue.
- The submission file is in Microsoft Word file format.
- The submission is plagiarism and self-plagiarism free.
General Guidelines for Preparing Your Paper and Submission
- Make sure your manuscript fits the aims and scope of the journal.
- Read our copyright policy and publication ethics before submission.
- Make sure the entire manuscript is neatly prepared, spell-checked, and adheres to the formatting requirements stipulated in our guide for authors.
- Prepare the cover letter containing a conflict of interest statement, authorship and contribution, statement that the manuscript has not already been published or is not under review somewhere else.
- Pay careful attention to preparing the manuscript to allow blinded review. When uploading your manuscript, you will need to upload a manuscript file with no identifying author information and a separate individual file of a title page with author details
- The title page should contain each author's given name(s) and family name(s) with accurate spelling, order of authors, their short biography, affiliations, e-mail addresses, corresponding author; and where available, ORCID Researcher ID, Scopus ID.
- One of the authors should be identified as the corresponding author, with their e-mail address normally displayed in the article PDF and the online article.
- Authors’ affiliations are the affiliations where the research was conducted. Please note that no changes to affiliation can be made after your article is accepted.
- A short biography is a short biographical note for each author included on the title page, which could be adapted from your departmental website or academic networking profile and should be relatively brief (e.g., no more than 200 words).
- Compile all parts and materials of the manuscript, including figures, tables, references, and appendices if available, in the main manuscript file except for the supplementary file (if available).
- We do not suggest strict formatting elements, but we recommend that all manuscripts contain the necessary components, such as Abstract, Keywords, Introduction, Review of Literature Materials and Methods, Results, Conclusions.
Before submission, please make sure you have checked the instructions provided in the guide for authors so you know everything required.
If your manuscript is accepted for publication, it will be further formatted and typeset in the correct style for the journal.
Revised Manuscript and Submission
Reviewers’ comments should be carefully and adequately answered within the related parts of the text, where applicable. All new additions, removals, and revisions should be clearly indicated in RED font. If the comments and revisions only need to be explained to the reviewers, they should be included in a separate file titled “Response to reviewers”.
Authors should provide a separate Word document (Response to reviewers) where all comments, responses, or correction addresses in the revised manuscript and needed explanations are clearly indicated.
Once the revised manuscript is completed, log into your account and enter your Author Center, where you will find your manuscript title listed under "MANUSCRIPTS WITH DECISIONS." Under "Actions," click on "CREATE A REVISION." Your manuscript number has been appended to denote a revision.
Once the revised manuscript is prepared, you can upload it and submit it through your Author Center in your online submission panel.
While submitting your revised manuscript, you will be able to respond to the comments made by the reviewer(s) in the space provided. You can use this space to document any changes you make to the original manuscript. To expedite the processing of the revised manuscript, please be as specific as possible in your response to the reviewer(s).
*Your original files are available to you when you upload your revised manuscript. Please delete any redundant files before completing the submission.
Because we are trying to facilitate the timely publication of manuscripts submitted to the journal, your revised manuscript should be uploaded as soon as possible. If it is not possible for you to submit your revision in a reasonable amount of time, we may have to consider your paper as a new submission.
After Acceptance and Proofs
- After acceptance, the production team and language department will check the manuscript’s format to ensure it conforms to the journal's standards. Consequently, the galley proof will be sent to the corresponding author for checking (it will be sent via e-mail and available via the authors’ submission panel). They will be in touch to request any necessary changes or to confirm that none are needed.
- Authors are asked to keep track of changes made to their manuscript marked by "Track Changes" and check and confirm the edited version of the manuscript.
- Authors should check the highlighted parts and comments carefully, and if something is missing, they should make corrections and mark any changes RED. We will not proceed with any corrections if they are not in RED in this VERSION.
- Do not change the file format; if changes other than highlighted parts and comments are required, highlight them Pink and explain while sending the manuscript.
- The corrected proofs should be returned within two days of receipt; otherwise, it is being held over to a later issue.
- NO changes are acceptable after dedicating DOI and publication.
- The completed proofs should be submitted by logging into the online submission panel. Then, click on the manuscript ID under the galley proof section and submit new changes.
Changes to authorship
Authors need to provide the list and order of authors at the time of submission and via the title page. Any request to add, delete or rearrange author names in the authorship list should be made only before acceptance of the manuscript. To place this request, the corresponding author should provide the reason and e-mail of confirmation from all authors for the journal Editor’s approval. NO changes are acceptable after dedicating DOI and publication.
By default, we place the following declarations at the end of the manuscript. Where applicable, please provide the related declaration under each title. If not applicable, please place the following default titles and declarations at the end of your manuscript.
No potential conflict of interest was reported by the authors.
Rights and Permissions*
© 2022 Canadian Institute for Knowledge Development. All rights reserved.
Marketing and Branding Research is published by the Canadian Institute for Knowledge Development (CIKD). This is an open-access article under the terms of the Creative Commons Attribution (CC BY) License, which permits use, distribution, and reproduction in any medium, provided the original work is properly cited.
*If you would like to choose the other licenses for your work, please review the Copyright Policy section before submission.
*Funding Acknowledgements. You could provide all details required by your funding and grant-awarding bodies as an example below:
This work was supported by the “Institute Name” [grant numbers xxxx, yyyy].
*Disclosure statement. You need to acknowledge any financial or non-financial interest that has arisen from the direct applications of your research. If there are no relevant competing interests to declare, please leave the default statement (i.e, No potential conflict of interest was reported by the authors).
Data Availability, Data Deposition, Supplemental Material
Data sharing can help your article be more discoverable, citable, and reliable. We encourage authors to share the associated data with their articles to have research transparency and credit for their research outputs. However, our data policy does not mandate sharing but, in some cases, it may be helpful for reviewers to view the data. Therefore, a dataset can be shared for two purposes:
1) for review only and will not be made publicly available:
- You need to deposit your dataset in a recognized data repository for anonymous peer review and then provide the accessible hyperlink to the data set(s) where they can be accessed. For example, you can deposit your dataset to Figshare and generate a ‘private sharing link’ for free to anonymize data for reviewers. The link is sent to you via e-mail, and you can access the data without logging in or having a Figshare account. The link has a one-year expiry date, and you should not cite it in publications. The shared material will not be publically accessible during peer review.
2) for making the data open along with the article publication and will be made publicly available:
- If you wish to make your dataset supporting the findings of your article open, please deposit your data in a free recognized data repository and then provide the accessible hyperlink, DOI, or other identifiers pertinent to the data set(s) where they can be accessed, at the time of submission. We will link your article’s DOI with your dataset on publication.
- Supplemental material can be dataset, video and audio files, tables, figures, or anything pertinent to your paper that supports and makes your paper more discoverable. Upon publication of the accepted article, we link your article’s DOI with the repository page for supplementary file(s).
- Please note that supplemental material should be related to your paper and supports it. It has to be submitted alongside your article submission. It will be peer-reviewed.
- The supplementary file should have a file's referral label followed by a comma and the label “see Online Supplementary Material” within the manuscript and appears right at the parts of the text where it belongs. For example, (Tables a and b, see Online Supplementary Material).
- The supplementary materials will be accessible under the related article’s license.
You may wish to consider some of the generalist repositories below:
According to the Committee on Publication Ethics (COPE), plagiarism is “When somebody presents the work of others (data, words or theories) as if they were his/her own and without proper acknowledgment.”
For CIKD journals, this applies whether the data, images, ideas, or words are taken from abstracts, research grant applications, Institutional Review Board applications, or unpublished or published manuscripts in any publication format (print or electronic) without sufficient attribution and proper acknowledgement of the source.
Self-plagiarism refers to the practice of an author who redundantly reuses the portions of their previous writings (e.g., text, data, and images) on the same topic in another of their publications, without proper citation; or reuses the segmentation of a large study which should have been reported in a single paper into smaller published studies.
MBR uses Crossref Similarity Check powered by iThenticate to screen for unoriginal material. Plagiarism is scientific misconduct and will be addressed as such. When plagiarism is detected at any point during the peer-review or production process, and after publication, MBR will take appropriate action as directed by the standards set forth by the Committee on Publication Ethics (COPE). For additional information, please visit http://www.publicationethics.org
However, MBR will take actions based on the nature and severity of the plagiarized case, such as:
- Suppose a paper's plagiarism was detected under peer review. In that case, the paper may be sent back to the author requested to fix, rewrite, properly cite the source, and clearly mark quoted text from another source with quotation marks.
- In the case of extensive similarity detection (over 15%), the paper may be rejected.
- In the case of minor similarities for the already published manuscripts, a correction, expression of concern, or retraction may be published.
- MBR may inform the author’s institution.
Additional information according to the American Psychological Association:
MBR aims to expedite the peer-reviewing process. If judged to be suitable for the journal, the manuscripts will be forwarded to at least three reviewers drawn from among experts in the field. Upon receiving comments given by two of the reviewers, the journal will announce the results of reviews to the authors. For additional information, please visit the Peer Review Process section.
Free Article Access
All articles published by MBR are made freely and permanently accessible online immediately upon publication, without subscription charges or registration barriers. So, MBR provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
Authors have free access to their articles through the journal website (www.mbr.cikd.ca).
By submitting their manuscripts to this journal, the authors assign the copyright of the publications to the journal. For additional information, please visit the Copyright Policy section.
Editors and Reviewers
The CIKD Publishing encourages scholars, researchers, and experts from different fields of management to join this journal as editors and reviewers. The CIKD Publishing strongly believes that its academic ambitions can only be achieved through the collective efforts that the board of editors and reviewers kindly bring to the journal. Please do not hesitate to contact the editorial office (email@example.com) if you happen to need any further inquiries.
The manuscript needs to be approximately 8000 words in length with abstract and references included. Longer or shorter manuscripts might also be considered depending on the quality of content and its contribution to the field of management. The manuscript should be accompanied by an abstract of 200 to 250 words (see Publication Manual of the American Psychological Association, 7th ed., chapter 2).
- The language of the journal is English. Manuscripts should meet high academic writing standards.
- Non-English speakers can send their manuscripts to the Language and Style Edition Department of CIKD Publishing (firstname.lastname@example.org) to refine the manuscript's language. Technical Support Center can improve your manuscript's statistical and mathematical analysis. Depending on the degree of corrections required, the center would charge the author some language and technical polishing fees.
- Both American and British English are accepted. Just make sure that consistency has been observed throughout the paper in terms of spelling and syntax.
- Please use double quotation marks, except where “a quotation is ‘within’ a quotation”.
- Please note that long quotations should be indented without quotation marks.
- The Editor and members of the editorial board would take a brief look at the manuscripts submitted and make any appropriate suggestions to authors regarding different sections of the manuscript.
Use Times New Roman font in size 12 (abstract in size 9) with single-line spacing at 1.15 throughout the manuscript. The first line of each paragraph should be indented by 0.5 in. except for the line right after a heading.
All Margins (top, bottom, left, and right) should be 0.98 in.
The title should summarize the main idea of the paper simply and, if possible, in a way that is engaging for readers. For research papers, it should be a concise statement of the main topic of the research and should identify the variables or theoretical issues under investigation and the relationship between them. Although there is no prescribed limit for title length in APA Style, authors are encouraged to keep their titles focused and succinct.
Bold the article title and capitalize the initial capital letter for any proper nouns. Use Garamond font in size 24.
Specify the abstract paragraph with a heading. Use Times New Roman font in size 9 with single-line spacing at 1.15. The abstract should consider Purpose, Design/Methodology/Approach, Findings, Practical Implications, Originality/Value. The manuscript should be accompanied by an abstract of 200 to 250 words.
Include three to five words, phrases, or acronyms as keywords; write ' the label "Keywords:" (in italic) one line below the abstract; indented 0.2 in. like a regular paragraph, followed by the keywords in lowercase but capitalize proper nouns, separated by commas. The keywords can be listed in any order.
For section headings in your manuscript, please follow the formats below:
Flush Left, Bold, Title Case Heading
Initial letters for any proper nouns should be capitalized. Text begins as a new paragraph.
Flush Left, Bold Italic, Title Case Heading
Initial letters for any proper nouns should be capitalized. Text begins as a new paragraph.
Flush Left, Italic, Title Case Heading
Initial letters for any proper nouns should be capitalized. Text begins as a new paragraph.
Flush Left, Bold Italic, Title Case Heading. Initial letters for any proper nouns should be capitalized. The text follows immediately after a full stop (full point) on the same line and continues as a regular paragraph.
Flush Left, Italic, Title Case Heading. Initial letters for any proper nouns should be capitalized. The text follows immediately after a full stop (full point) on the same line and continues as a regular paragraph.
Source: American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). https:l/doi.org/10.1037/000016S-000
**Because the first paragraphs of a paper are understood to be introductory, the heading "Introduction" is not needed. Do not begin a paper with an "Introduction" heading
Tables and Figures
All Tables and Figures must be clearly referred to in the related text and have a referral word (e.g., Table 1 presents that …). They must be embedded in the text with an appropriate size and resolution after each is first mentioned (or “called out”).
Use standard abbreviations and symbols for all statistics (e.g., M, SD, SE, F, dj, n, p), Greek letters (e.g., a,~, x2 ) , and units of measurement (see APA7th, Tables 6.4- 6.5) used in tables without defining them in a note.
Express numerical values to the number of decimal places that the precision of measurement justifies (see APA 7th, Section 6.36). If possible, carry all comparable values to the same number of decimal places.
Number: Above the title and body; bold font and size 10; number consequently (e.g., Table 1, Figure 1).
Title: A brief but descriptive title below the number, single-spaced line; capitalize initial letters of the title in italic title case; size 10 in font.
Headings: All tables should include column headings, including a stub heading (heading for the leftmost, or stub, column); center column headings; capitalize them in sentence case.
Body: single-spaced; size 8 in font; left-align.
legend: A figure legend, or key, if present, should be positioned within the borders of the figure and explains any symbols used in the figure image.
Note: Include notes only as needed; below the tables and figures; write the Italic word “Note.”; descriptions go right after a period stop, size 8 in font.
Table borders: Limit borders or lines in a table to those needed for clarity. In general, use a border at the top and bottom of the table, beneath column headings (including decked heads), and above column spanners. You may also use a border to separate a row containing totals or other summary information from other rows in the table. Do not use vertical borders to separate data, and do not use borders around every cell in a table. Use spacing between columns and rows and strict alignment to clarify relations among the elements in a table.
The following diagrams are an illustration of the basic table and figure components retrieved from the American Psychological Association (2020):