Advertising
Perception of Advertising and Expectations of Advertising in terms of Gender Differences [Volume 5, Issue 2, 2018, Page 92-99]
Agreeableness
Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country [Volume 5, Issue 1, 2018, Page 31-43]
Airport Charges
Economic Effects and Invasion of Low-Cost Carriers on the Bulgarian Air Market [Volume 5, Issue 2, 2018, Page 111-121]
Air Transport
Air Transport - A Source of Competitive Advantages of the Region [Volume 5, Issue 4, 2018, Page 206-216]
Arousal
Pleasing Scents: The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers [Volume 5, Issue 4, 2018, Page 217-232]
B
Big Five
Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country [Volume 5, Issue 1, 2018, Page 31-43]
Big Five Personality Traits Model
Studying the Effect of Sales Forces’ Personality Traits on the Customer Relationship Management (Isfahan Asia Insurance Company) [Volume 5, Issue 1, 2018, Page 23-30]
Brand Association
Hotel Customer Loyalty: The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset [Volume 5, Issue 2, 2018, Page 122-139]
Brand Awareness
Hotel Customer Loyalty: The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset [Volume 5, Issue 2, 2018, Page 122-139]
Brand Equity
An Investigation into the Effect of Psychological Empowerment on Brand Equity (Case Study: Islamic Azad University, Bandar Abbas Branch) [Volume 5, Issue 4, 2018, Page 233-243]
Brand Preference
Comparing the Effective Factors of Traditional Archers’ Bow Brand Preferences [Volume 5, Issue 4, 2018, Page 244-250]
Bulgaria
Energy Dependence of the Solar Business of the European Union and Bulgaria [Volume 5, Issue 3, 2018, Page 184-189]
C
Company Decline
Importance of Financial Aspects of a Company Crisis Management in Slovakia [Volume 5, Issue 1, 2018, Page 8-22]
Competitive Advantages
Air Transport - A Source of Competitive Advantages of the Region [Volume 5, Issue 4, 2018, Page 206-216]
Conscientiousness
Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country [Volume 5, Issue 1, 2018, Page 31-43]
Content analysis
Comparing the Effective Factors of Traditional Archers’ Bow Brand Preferences [Volume 5, Issue 4, 2018, Page 244-250]
Credit Risk Management
Measuring Credit Risk Management and its Impact on Bank Performance in Iran [Volume 5, Issue 3, 2018, Page 168-183]
Crisis Management
Importance of Financial Aspects of a Company Crisis Management in Slovakia [Volume 5, Issue 1, 2018, Page 8-22]
CSR
Examining the moderating role of corporate social responsibility in the relationship between socially responsible consumption and quality of work life (QWL) of the staff in Social Security Organization [Volume 5, Issue 1, 2018, Page 64-77]
Cultural Brand Asset
Hotel Customer Loyalty: The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset [Volume 5, Issue 2, 2018, Page 122-139]
Customer Relationship Management
Studying the Effect of Sales Forces’ Personality Traits on the Customer Relationship Management (Isfahan Asia Insurance Company) [Volume 5, Issue 1, 2018, Page 23-30]
Customer satisfaction
Repurchase Intention: The Effect of Service Quality, System Quality, Information Quality, and Customer Satisfaction as Mediating Role: A PLS Approach of M-Commerce Ride Hailing Service in Vietnam [Volume 5, Issue 2, 2018, Page 78-91]
D
Digital
Higher Education Institutions Embracing Digital & Social Media Marketing: A Case of Top 25 Universities in Asia & Africa [Volume 5, Issue 3, 2018, Page 159-167]
E
Economic Contribution
Bulgarian Film Industry: Assessment through Market Mapping [Volume 5, Issue 1, 2018, Page 44-50]
Economic Growth
Air Transport - A Source of Competitive Advantages of the Region [Volume 5, Issue 4, 2018, Page 206-216]
Education
Use of Viral Marketing by Universities [Volume 5, Issue 2, 2018, Page 100-110]
Effectiveness
Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector [Volume 5, Issue 3, 2018, Page 151-158]
E-learning
Developing a Measurement Scale of the Use of Mobile Technologies in E-learning: A Structural Equation Model [Volume 5, Issue 3, 2018, Page 140-150]
ERP Software Market
What Did Sap Change? A Market Shaping Analysis [Volume 5, Issue 1, 2018, Page 51-63]
European Union
Energy Dependence of the Solar Business of the European Union and Bulgaria [Volume 5, Issue 3, 2018, Page 184-189]
Expectations of Advertising
Perception of Advertising and Expectations of Advertising in terms of Gender Differences [Volume 5, Issue 2, 2018, Page 92-99]
Extraversion
Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country [Volume 5, Issue 1, 2018, Page 31-43]
F
Film Industry
Bulgarian Film Industry: Assessment through Market Mapping [Volume 5, Issue 1, 2018, Page 44-50]
Financial Analysis
Importance of Financial Aspects of a Company Crisis Management in Slovakia [Volume 5, Issue 1, 2018, Page 8-22]
Financial Management
Importance of Financial Aspects of a Company Crisis Management in Slovakia [Volume 5, Issue 1, 2018, Page 8-22]
Fuzzy Analytic Hierarchy Process
Investigating the Situation of Lacquered Wire Kavir Yazd Company in Lifecycle and the Fit between Marketing Strategy and Marketing Mix [Volume 5, Issue 3, 2018, Page 190-205]
G
Gender
Perception of Advertising and Expectations of Advertising in terms of Gender Differences [Volume 5, Issue 2, 2018, Page 92-99]
Gender Incongruent Scents
Pleasing Scents: The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers [Volume 5, Issue 4, 2018, Page 217-232]
H
Healthcare
Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector [Volume 5, Issue 3, 2018, Page 151-158]
Higher Education Institutions (HEIs)
Higher Education Institutions Embracing Digital & Social Media Marketing: A Case of Top 25 Universities in Asia & Africa [Volume 5, Issue 3, 2018, Page 159-167]
I
Impulsive Buying
Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country [Volume 5, Issue 1, 2018, Page 31-43]
Individual’s Similarity to Brand
Hotel Customer Loyalty: The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset [Volume 5, Issue 2, 2018, Page 122-139]
Islamic Azad University-Bandar Abbas Branch
An Investigation into the Effect of Psychological Empowerment on Brand Equity (Case Study: Islamic Azad University, Bandar Abbas Branch) [Volume 5, Issue 4, 2018, Page 233-243]
L
Learning Management System
Developing a Measurement Scale of the Use of Mobile Technologies in E-learning: A Structural Equation Model [Volume 5, Issue 3, 2018, Page 140-150]
Life Cycle
Investigating the Situation of Lacquered Wire Kavir Yazd Company in Lifecycle and the Fit between Marketing Strategy and Marketing Mix [Volume 5, Issue 3, 2018, Page 190-205]
Lifestyle Congruency
Hotel Customer Loyalty: The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset [Volume 5, Issue 2, 2018, Page 122-139]
Low-Cost Carriers
Economic Effects and Invasion of Low-Cost Carriers on the Bulgarian Air Market [Volume 5, Issue 2, 2018, Page 111-121]
M
Mapping
Bulgarian Film Industry: Assessment through Market Mapping [Volume 5, Issue 1, 2018, Page 44-50]
Marketing Mix
Investigating the Situation of Lacquered Wire Kavir Yazd Company in Lifecycle and the Fit between Marketing Strategy and Marketing Mix [Volume 5, Issue 3, 2018, Page 190-205]
Marketing Strategy
Investigating the Situation of Lacquered Wire Kavir Yazd Company in Lifecycle and the Fit between Marketing Strategy and Marketing Mix [Volume 5, Issue 3, 2018, Page 190-205]
Market Shaping
What Did Sap Change? A Market Shaping Analysis [Volume 5, Issue 1, 2018, Page 51-63]
Media
Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector [Volume 5, Issue 3, 2018, Page 151-158]
Mobile learning
Developing a Measurement Scale of the Use of Mobile Technologies in E-learning: A Structural Equation Model [Volume 5, Issue 3, 2018, Page 140-150]
N
Neuroticism
Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country [Volume 5, Issue 1, 2018, Page 31-43]
Non-Market Approaches
Economic Effects and Invasion of Low-Cost Carriers on the Bulgarian Air Market [Volume 5, Issue 2, 2018, Page 111-121]
Nostalgia
Pleasing Scents: The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers [Volume 5, Issue 4, 2018, Page 217-232]
O
Openness
Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country [Volume 5, Issue 1, 2018, Page 31-43]
Organizational commitment
Examining the moderating role of corporate social responsibility in the relationship between socially responsible consumption and quality of work life (QWL) of the staff in Social Security Organization [Volume 5, Issue 1, 2018, Page 64-77]
P
Pakistan
Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country [Volume 5, Issue 1, 2018, Page 31-43]
Panel Data
Measuring Credit Risk Management and its Impact on Bank Performance in Iran [Volume 5, Issue 3, 2018, Page 168-183]
Perceived Quality
Hotel Customer Loyalty: The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset [Volume 5, Issue 2, 2018, Page 122-139]
Perception of Advertising
Perception of Advertising and Expectations of Advertising in terms of Gender Differences [Volume 5, Issue 2, 2018, Page 92-99]
Personality
Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country [Volume 5, Issue 1, 2018, Page 31-43]
Pleasure
Pleasing Scents: The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers [Volume 5, Issue 4, 2018, Page 217-232]
Product Innovation
What Did Sap Change? A Market Shaping Analysis [Volume 5, Issue 1, 2018, Page 51-63]
Profitability
Measuring Credit Risk Management and its Impact on Bank Performance in Iran [Volume 5, Issue 3, 2018, Page 168-183]
Psychological Empowerment
An Investigation into the Effect of Psychological Empowerment on Brand Equity (Case Study: Islamic Azad University, Bandar Abbas Branch) [Volume 5, Issue 4, 2018, Page 233-243]
Q
Quality
Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector [Volume 5, Issue 3, 2018, Page 151-158]
Quality of Service
Economic Effects and Invasion of Low-Cost Carriers on the Bulgarian Air Market [Volume 5, Issue 2, 2018, Page 111-121]
QWL
Examining the moderating role of corporate social responsibility in the relationship between socially responsible consumption and quality of work life (QWL) of the staff in Social Security Organization [Volume 5, Issue 1, 2018, Page 64-77]
R
Region
Air Transport - A Source of Competitive Advantages of the Region [Volume 5, Issue 4, 2018, Page 206-216]
Repurchase Intention
Pleasing Scents: The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers [Volume 5, Issue 4, 2018, Page 217-232]
S
SEM
Developing a Measurement Scale of the Use of Mobile Technologies in E-learning: A Structural Equation Model [Volume 5, Issue 3, 2018, Page 140-150]
Social media
Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector [Volume 5, Issue 3, 2018, Page 151-158]
Social Media Marketing
Higher Education Institutions Embracing Digital & Social Media Marketing: A Case of Top 25 Universities in Asia & Africa [Volume 5, Issue 3, 2018, Page 159-167]
Social Networks
Use of Viral Marketing by Universities [Volume 5, Issue 2, 2018, Page 100-110]
Solar Business
Energy Dependence of the Solar Business of the European Union and Bulgaria [Volume 5, Issue 3, 2018, Page 184-189]
SRCO
Examining the moderating role of corporate social responsibility in the relationship between socially responsible consumption and quality of work life (QWL) of the staff in Social Security Organization [Volume 5, Issue 1, 2018, Page 64-77]
Strategic Reference Points
Investigating the Situation of Lacquered Wire Kavir Yazd Company in Lifecycle and the Fit between Marketing Strategy and Marketing Mix [Volume 5, Issue 3, 2018, Page 190-205]
Survival
Measuring Credit Risk Management and its Impact on Bank Performance in Iran [Volume 5, Issue 3, 2018, Page 168-183]
Sustainable Development
Bulgarian Film Industry: Assessment through Market Mapping [Volume 5, Issue 1, 2018, Page 44-50]
T
Tourists’ Experience
The Relationship of Tourists’ Loyalty with Individuals’ Normative Beliefs and Tourism Experience of Ecotourism [Volume 5, Issue 1, 2018, Page 1-7]
Tourists’ Loyalty
The Relationship of Tourists’ Loyalty with Individuals’ Normative Beliefs and Tourism Experience of Ecotourism [Volume 5, Issue 1, 2018, Page 1-7]
Tourists’ Normative Beliefs
The Relationship of Tourists’ Loyalty with Individuals’ Normative Beliefs and Tourism Experience of Ecotourism [Volume 5, Issue 1, 2018, Page 1-7]
Traditional Archery
Comparing the Effective Factors of Traditional Archers’ Bow Brand Preferences [Volume 5, Issue 4, 2018, Page 244-250]
V
Viral Marketing
Use of Viral Marketing by Universities [Volume 5, Issue 2, 2018, Page 100-110]
