Information disclosure in marketing
One of the main goals of marketing is to inform consumers. The marketing process should inform customers well enough about the products and show the strength in comparing other same products, so it can help enhance the firm’s products and selling. It is also essential to show the real facts about the products and know the weaknesses.
“Affirmative information disclosures are a class of regulatory actions in which a marketer is required to inform consumers of certain facts about a product ...
Brand image in the minds of consumers
Many consumers make their purchase decisions based on their mental image of the product or company. Every company and product has an engraved image on customers’ minds. This engraved image can best explain why consumers prefer to buy products from one brand and why they chose one brand and not the other one. The process of altering such a long-standing image is not easy. That is why the companies and brands struggle to build a preferable image in the minds of their consumers.
It would be easier ...
Marketing plan; a critical business document
Most successful enterprises create unique marketing plans for their marketing activities. This plan is referred to as the marketing manifest and is revised and updated occasionally. Preparing comprehensive reports helps the manager measure marketing performance. Revision and edition of the marketing plan are critical as the business environment changes; new risks and opportunists emerge. Developing an effective marketing plan is the biggest step forward.
Although developing a sound marketing plan ...
Developing revised marketing plans based on new advances is vital for businesses!
Today, Marketing has turned into a multi-dimensional, broad activity that needs new skills, insights, and perception. Although traditional marketing principles such as customer centricity still work, marketing strategists and business managers need to improve the previous methods and develop more innovative, efficient, and creative marketing plans. Technological advances have paved the way for many business activities such as marketing, but they will make it harder for business managers to concentrate ...
Tips on rules of publishing articles in journals
If you take a look at previous posts you will find many useful guidelines on paper publishing in academic journals such as:
What is the BEST title for your research paper?
Now it’s time to focus on the rules that are required for an article to be published:
1- collection and publication of the conclusions: throughout the process of research, the researchers must collect and publish all the findings of the research and the methods used to obtain them clearly, in a transparent manner, ...
What is the BEST title for your research paper?
Choosing a good and attractive title is one of the most difficult parts of writing a paper. However, writing a good abstract and choosing a suitable journal is also important.
Here, we do not want to teach you how to choose a research topic, but we intend to explain how to choose a suitable title once you finish writing a research paper and you are ready for submission.
Research books primarily provide detailed information about choosing a good title for your research work. Here, we provide applicable ...
On paraphrasing
Sometimes authors whose articles have been rejected because of plagiarism claim that they had no knowledge about these similarities and have happened accidentally. Hence it is recommended that all the articles and research get paraphrased before submission. Because it is possible that the authors inadvertently use a sentence or text mentioned in one of the many thousands of journals existing. Other sources used in all review and research articles should be paraphrased. This is not limited to articles; ...
United Nations SDG Publishers Compact
We are pleased to announce that Canadian Institute for Knowledge Development is now a member of the United Nations SDG Publishers Compact. CIKD has a commitment to ensure sustainability and a healthier planet by most relevant publications aligned to the UN’s Sustainable Development Goals.
To this end, MBR cordially invites publications on marketing and branding issues, linking into the UN’s Sustainable Development Goals
A new digital era and the necessity for revision marketing plans
Traditional marketing methods are losing their old effectiveness, so new marketers need to find new ways to promote their business in the fast-changing digitalized world. There are several challenges ahead for traditional marketing techniques that usually focus on the mass audience and mainstream media.
Technology and digitalization have created numerous channels and networks. People have great opportunities to socialize and build relations in these networks. Large numbers of digital social media ...
How to Respond to Reviewers’ Comments
Responding to comments by reviewers is very important and an opportunity to convince the reviewers and the editors.When sending your manuscript for publication to a journal, it will be reviewed, and the reviewers might ask the author to revise some parts or have questions about the content. If you need to know how to respond to the reviewers, read the following:- When the paper is sent back to be revised, the author will be asked to revise it and respond to the reviewers in an attached file and send ...
Digitalization and Marketing Strategies
Digitalization and online purchase platforms are gradually tearing down the traditional barriers for entering the market for newcomers. From a marketing aspect, the technological advances that have eased the market entrance for the rivals are two-sided. The positive side has made the marketing activities more effective by helping the traditional boundaries to disappear. But the bad news is that our rivals will benefit from the technological advancements as well.
Companies need to lead and manage ...
Tips for choosing the right journal for paper publishing
1. One of the most important features of publishing a paper is choosing and finding the journals that are best suited to the paper's subject area. Journals usually cover topics around narrow fields. So to find the most relevant journal, it is important to focus attention on the research areas that each journal covers.
2. Another important feature for suitability is the journal's level. The journal's level should ...