Brand image in the minds of consumers
Many consumers make their purchase decisions based on their mental image of the product or company. Every company and product has an engraved image on customers’ minds. This engraved image can best ...

Read More ...

Marketing plan; a critical business document
Most successful enterprises create unique marketing plans for their marketing activities. This plan is referred to as the marketing manifest and is revised and updated occasionally. Preparing comprehensive ...

Read More ...

Developing revised marketing plans based on new advances is vital for businesses!
Today, Marketing has turned into a multi-dimensional, broad activity that needs new skills, insights, and perception. Although traditional marketing principles such as customer centricity still work, marketing ...

Read More ...

Tips on rules of publishing articles in journals
If you take a look at previous posts you will find many useful guidelines on paper publishing in academic journals such as: What is the BEST title for your research paper?   Now it’s time ...

Read More ...

What is the BEST title for your research paper?
Choosing a good and attractive title is one of the most difficult parts of writing a paper. However, writing a good abstract and choosing a suitable journal is also important. Here, we do not want to ...

Read More ...

On paraphrasing
Sometimes authors whose articles have been rejected because of plagiarism claim that they had no knowledge about these similarities and have happened accidentally. Hence it is recommended that all the ...

Read More ...

United Nations SDG Publishers Compact
We are pleased to announce that Canadian Institute for Knowledge Development is now a member of the United Nations SDG Publishers Compact. CIKD has a commitment to ensure sustainability and a ...

Read More ...

A new digital era and the necessity for revision marketing plans
Traditional marketing methods are losing their old effectiveness, so new marketers need to find new ways to promote their business in the fast-changing digitalized world. There are several challenges ahead ...

Read More ...

How to Respond to Reviewers’ Comments
Responding to comments by reviewers is very important and an opportunity to convince the reviewers and the editors.When sending your manuscript for publication to a journal, it will be reviewed, and the ...

Read More ...

Digitalization and Marketing Strategies
Digitalization and online purchase platforms are gradually tearing down the traditional barriers for entering the market for newcomers. From a marketing aspect, the technological advances that have eased ...

Read More ...

Tips for choosing the right journal for paper publishing
1.       One of the most important features of publishing a paper is choosing and finding the journals that are best suited to the paper's subject area. Journals ...

Read More ...