Today, Marketing has turned into a multi-dimensional, broad activity that needs new skills, insights, and perception. Although traditional marketing principles such as customer centricity still work, marketing strategists and business managers need to improve the previous methods and develop more innovative, efficient, and creative marketing plans. Technological advances have paved the way for many business activities such as marketing, but they will make it harder for business managers to concentrate on a single tool or method. Technology has diversified the channels of access to customers, but it has also offered many digital marketing platforms and channels. By emerging so many digitalized options in recent years, the diversity and complexity have grown for marketers and consumers.

So, understanding the changing features of marketing activities and the emerging marketplaces is vital for the new generation of marketers and marketing strategists.

Business managers should empower their marketing sector to identify the evolving marketplace trends and adapt to the changes. They should collaborate with their marketer colleagues to develop appropriate marketing strategies that cover the realities and changes of the markets.

Such a strategic plan should introduce the most critical factors of successful marketing activities and initiatives.

Determining the digital marketing channels and Marketing analytics will help managers build an updated and creative marketing plan that improves the efficiency of the marketing strategies.

Such strategies can precisely address the ways that guarantee the success of marketing plans and their innovative and customer-oriented aspects.